The jane iredale brand is carried throughout Australia and world-wide in more than fifty countries. Jane has always thought of makeup as an essential part of a woman’s sense of well-being and she wanted to make that easy to achieve. That’s why her mineral powders are a foundation, powder, concealer and sunscreen all in one, and why every product in the line is multi-functional. Her goal is to make products that look good, feel good and are good for the skin.
Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry. She was the first to supply this industry with a line of makeup that had skincare benefits.Products must be easy to apply so that a woman can be her best in the shortest amount of time. She was inspired to develop a makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the ill-effects of the many kinds of makeup they wore. Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence.
Jane’s success in reaching women of all ages and nationalities is based on the belief that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.